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About Us

MINISO Australia is a Japanese-inspired lifestyle product retailer offering a wide range of top-quality products that are stylish, youthful and functional. Founded by CEO Ben Yip, MINISO has opened more than 4,200 in over 80 countries and regions since 2013, including the U.S., the U.K., Canada, Australia, Spain, UAE, India, and Mexico.

From our product development to the feeling we want our customers to have, MINISO is based on three core principles:

  • Affordable high quality: the guidance on our decisions from design to materials
  • Joy: the response our customers experience while in our stores
  • Lightheartedness: the relaxed and happy feeling when encountering a wide variety of goods available

MINISO's products are created and designed with the youth of today in mind. They're playful, modern, and fun. With numerous partnerships under our belt, exclusive collaborations with some of the popular brands allowed us to secure a comfortable place in pop culture. 

We have collaborated with Marvel, Coca-Cola, We Bare Bears, Mickey and Friends, Disney Animals, Sesame Street And Pink Panther. All of our products are originally designed and officially licensed. 

To keep that product pipeline full and in a continued commitment to original design, we have established the MINISO Design Academy and teamed up with some of the best designers from Finland, Denmark, Norway, Spain and South Korea to create high-quality products that skillfully blend creativity.

One of our goals is to create a versatile brand voice that taps not only into today's youth, but also into all generations. 

MINISO is also a brand that cares. We have supported various causes uniting people around the world. 

One of our initiatives is during the bushfire in Australia in 2020 that resulted in massive closedown of retail stores in Australia. MINISO donated 5% of Marvel products sales until the bushfire became manageable. 

We had also organised a fundraising drive for people in Wuhan, China when Novel Coronavirus was at its peak. Aside from encouraging people to follow safety, we have also put in more efforts in helping those who have been seriously hit by the global pandemic.