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Miniso Australia Open To Franchises Now

Miniso Australia Open To Franchises Now

During the peak of the global pandemic, many retail stores closed down to follow health protocols. As the world gets back to its feet, many retail stores are also on the road to recovery. Miniso took the post-epidemic era as an opportunity to expand its territory to help more people who are planning to put up their own business. With retail stores multiplying all over the world, it’s evident that Miniso X-Strategy is taking shape. 


We, literally, can't just have our cake and eat it too. As part of our effort in helping people build dreams after the pandemic, Miniso now welcomes new franchisees. Miniso isn't just a household name, it's everywhere on the street. The be-all and end-all of street fashion. The logo that resonates and stays top of mind with customers, it's Miniso spreading across many cities. 

According to independent research Frost & Sullivan, Miniso is the largest retailer in the world with a retail GMV of 52 billion USD. In the United States, it has been officially listed as a successful industry and this year, apart from targeting the youth of today, Miniso also provides business opportunities, announcing its launch of X-Strategy. Mentioning diversified operations and striving to build a leading new platform by incorporating sub-brands, Miniso is expected to make bigger waves in 2022 as these series of projects have attracted keen investors' attention. 

Advocating the concept of high-quality life and true to its brand spirit of respecting consumers, Miniso continues to provide products that are nice, easy to use, fun, and stylish. On September 30, 2021, Miniso expanded its retail stores worldwide in 99 countries. It has built 4,871 stores. It has even gained traction in various countries and regions like the United States, Canada, India, Nigeria, Cambodia, Iceland, Colombia, and other countries, proving that Miniso's pace is becoming steady and strong. 

Recently, Australia joined these regions and countries in bringing stylish but affordable products to customers, paving the way for savvy investors to join Miniso's development prospects. 

1. Massive growth in overseas revenue

The latest fiscal year 2022 Q1 financial report revealed that Miniso's net profit reached a record high in six quarters. With total revenue of RMB 2.65 billion, the Japanese retailer enjoys an increase of 28% in revenue. As for the domestic revenue, it has, by far, reached 2.03 billion, translating to a year-on-year increase of 18%. The overseas revenue also reached 620 million with a year-on-year increase of 78%. The Australian market, taking the unsaturated industry into account became a perfect opportunity for Miniso to welcome more opportunities. 

2. Exclusive cooperation with popular brands 

This year, Miniso announced its X-Strategy, which aims to welcome more sub-brands under its umbrella. This strategic cooperation enabled Miniso to gain more than IP rights all over the world and 30 of these IP rights are exclusive cooperation. Miniso believes that IP co-branding is the fastest way to win the hearts of young people since they are the primary force of the entire consumer market. 

3. Stable and reliable supply chain

As of 2021, Miniso has more than 8,000 core SKUs with an average number of 3,000 SKUs in stores. These numbers can be described as massive though Miniso still insists on 711 as they launched 100 new SKUs every 7 days with 10,000 product ideas. The distribution center of Miniso Australia is estimated to be 6000 square meters with an impressive number of hardware facilities. They have since been having stable and rapid product launches, which only proves that their supply chain management capabilities and operating mechanisms have matured. This supply efficiency is hard to beat if compared with other ordinary competitors. When it comes to globalization, Miniso always kicks its strategy up a notch.

4. Simple franchise cooperation model 

The franchise model of Miniso is clear, simple and transparent as it doesn't have any additional costs. With its vision to produce products that understand the youth of today better, bringing warmth to consumers, Miniso ha collaborated with top brands in Denmark, Spain, Norway, South Korea and other countries. With their continuous efforts in providing premium quality products, they make it a point to provide products that are rich in texture, natural and simple. With their creative efforts, they have repeatedly won international design awards such as Reddot, iF, and A'Design Award.  

Miniso Australia also has a team of professional management team with more than 15 years of O2O retail management and global experience that guarantees stability and quality assurance for franchisees. Being true to their promise, they have consistently reshaped the future of innovation and development. Even in developing business in Australia, the Miniso headquarters go above and beyond in making sure that franchisees get the help they need. Hence, Miniso stores around the world have formed a long-term and stable relationship of mutual benefit.

The original objective of the Miniso brand was to make designs that are as relaxing, fun, and stylish as possible so they can enjoy life to the fullest. This original intention was the brainchild of Miniso Australia's concept with the advocacy to return to the original simple life. A concept well-loved by the majority. When Miniso opened its stores in Australia, they received overwhelming support from customers and it was clear that the business was booming.

Currently, there are 39 synchronization operations in New Zealand and Australia both online and offline and they continue to expand. 

MINISO’s Milestones

In 2013, Miniso opened its first store in China.

In 2015, it expanded its stores in 5 countries and regions with more than 1000+ stores. 

In 2016, MINISO holdings PTY Ltd obtained the master franchise for the MINISO brand and operating system in Australia and New Zealand for a period of 50 years.

In 2017, MINISO more than 2300 stores opened in more than 20 countries and regions.

In 2018, MINISO's stores increased to 3200 worldwide.

In 2019, the Japanese store continued to thrive with more than 3900 stores in more than 70 countries and regions. There were also more than 500 Marvel IP stores at that time. 

In 2020, MINISO was officially listed on NYSE under the ticker MNSO. They have more than 1,746 stores outside China with more than 32% of MINISO sales. 

In 2021, MINISO stores have increased to 4800+ in 90+ countries and regions and 39 of these stores are in Australia and New Zealand.


MINISO is a Japanese-inspired lifestyle product retailer, offering high-quality household goods, cosmetics, and food at affordable prices. MINISO has opened more than 4,800 stores in over 90 countries and regions since 2013, including the U.S., the U.K., Canada, Australia, Spain, UAE, India, and Mexico. MINISO Australia and New Zealand have opened 39 stores since 2016 and are continuing their expansion across the region.

MINISO takes franchisee recruitment very seriously. We operate as one system, and we want a network of successful partners who enjoy the journey with us together. As a successful global retail brand and franchise business, we provide our franchisees with the low costs of ownership, strong supply chain, flexible business models, regions ready for expansion, and a management team that is passionate about your success, the time to invest in MINISO is now!

If you are interested in learning more about becoming a franchisee, please submit your interests via email or visit our website 

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